---
title: HubSpot integration | Zynta Flow
description: Connect a Zynta Flow brand to HubSpot, tie scheduled posts to a campaign with its UTM parameters, and see sessions and influenced contacts per campaign.
---

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HubSpot integration

# Tie every carousel to a HubSpot campaign

Connect a brand to your HubSpot account, pick a campaign when you schedule a post, and follow the contacts it influenced next to your social numbers.

## How to connect

1. In Zynta Flow, open Settings, Brand kit, and pick the brand.
2. Under Social accounts, click Connect with HubSpot on the HubSpot card.
3. Choose the HubSpot account and approve the permission. You land back on the brand kit, connected.
4. When you schedule a post, pick the campaign. Zynta adds the campaign's UTM parameters to the links in the caption and the first comment.
5. In Analytics, on the HubSpot tab, see sessions, new contacts and influenced contacts for each campaign.

You need a HubSpot account with access to the Campaigns tool, and access to the brand in Zynta Flow. Any member of the brand can connect it.

## What Zynta reads and writes

Campaigns: with marketing.campaigns.read, Zynta reads campaign names, UTM parameters, status and attribution reports, and keeps reports in a cache for up to 15 minutes. Automations, only if the brand uses the "Send to HubSpot" step: when someone sends their email in an Instagram conversation, Zynta finds the contact by that email or creates a new one (with name and phone when known), logs a note saying which automation the person came from, and fills two properties of its own, "Zynta · Instagram" and "Zynta · origem", which it creates the first time. In that mode it never changes data already on the contact and does not read the account's other contacts. In "form submission" mode, Zynta reads the forms and their fields and submits the lead to the form you pick, which updates the fields of an existing contact; the consent goes as the DM message that asked for the email or as the legitimate interest set on the form. With the "Add to HubSpot list" step, Zynta reads the names of the static contact lists and adds that contact to the list you pick, or to a "Zynta · flow name" list it creates the first time. Carousels, only when the scheduled post is tied to a campaign: with files.write and marketing.campaigns.write, Zynta writes the carousel files (a PDF and a PNG per slide, private) to a Zynta folder in the File Manager and associates them with the campaign, when the post publishes or when you click "Send to the campaign".

## How to disconnect

Click Disconnect on the HubSpot card. Zynta stops using the connection and uninstalls the app from your HubSpot account, which revokes its access. If you uninstall from HubSpot first, disconnect the brand in Zynta to clear the connection.

## Security

Tokens are encrypted before they are stored, renewed automatically and never shown on screen. Every read happens on our servers over TLS.

## Support

Questions or problems: contato@zyntaflow.com. [Terms of Service](https://www.zyntaflow.com/terms?hsLang=en) · [Privacy Policy](https://www.zyntaflow.com/privacy?hsLang=en)

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